Monday, December 3, 2012

Maynard Park Takes a Gamble on Parking

On a warm summer night this past August, Seattle’s Maynard Park Neighborhood Community Council quietly passed an innovative fund-raising scheme. Maynard Park has been challenged with steadily declining parking meter revenues, due to the lack of compelling reasons for people to visit the neighborhood.

In a moment of inspired brilliance, council member Preston Camelot gave a compassioned soliloquy. “Why do people park?” he proffered. “People park because they want to go someplace nearby. But, what if there’s no place for them to go? Why should they park? People need a reason to park. If they don’t have a reason to park, then parking needs to be their reason.”

The rest of the Council remained perplexed, until Preston revealed a flipchart illustration of his vision for Maynard Park parking. Calling it the “Maynard Parking Slot”, Preston showed how a standard parking pay station could be easily fitted with a video slot terminal, money-changer, flashing lights and a series of buttons marked 25-cent, 45-cent, 75-cent, Max Bet and Spin. Maynard Parkers simply insert their coins or credit-card into the machine, select their requested parking duration and then optionally add a side-bet for as many reel spins as they desire. As Preston put it, “With this level of excitement and thrill, people will be lining up to park in Maynard Park…and look how much money we save by not improving the neighborhood at all.”

The “Maynard Parking Slots” are being trialed this month on several of Maynard Park’s main thoroughfares. Additional Parking Enforcement Officers have been added to deal with the occasional “hand pays” of Jackpots and larger wins. But, just as in standard Casinos, the “house” or in this case the “neighborhood” always wins, thanks to a 75% payout guaranteeing Maynard Park a steady stream of revenue.

The next time you have no place to go, why not pay a visit to Maynard Park? And may the odds be ever in your favor.